If you’re planning a trip to Sweden, you’re probably looking for the best way to get online during your holiday, so you can find out where to eat in Stockholm, write to your family from Uppsala or share the experience with your friends while visiting the country’s most charming fishing villages. If so, you’ve probably already heard of eSIM cards, with which you can connect to the internet immediately without paying huge bills like roaming, or putting your data at risk on public wifi networks.
In this article we tell you how to find the best eSIM for Sweden depending on the type of trip you are making. There are a variety of brands on the market with different features such as speed, data limit, technical support, price or duration of plans, so we have compared the main brands such as Holafly, Airalo or Nomad, among others, and we tell you their advantages and disadvantages to help you make a decision. We already tell you that the eSIM cards with unlimited data are a safe bet with which there will be no extra charges.
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Comparison of eSIMs for a trip to Sweden
When comparing different brands of eSIM we must take into account all the features that will determine whether the card fits the needs of our trip. That’s why we have prepared this table with all the essential information about each brand to help you make your choice. We’ll go into more detail on all the important points below, so you won’t miss out on any of the information.
| Brand | Plan duration | Data sharing | Unlimited Data | App | GB per plan | Support | Price | Trustpilot | Score |
|---|---|---|---|---|---|---|---|---|---|
| Holafly | 5, 7, 10, 15, 20, 30, 60, 90 days | No | Yes | + | Unlimited data on all plans | English, direct chat and WhatsApp | 19-99€ | 4,6 | 4,4 |
| Airalo | 7, 15 and 30 days | Yes | No | + | 1GB, 2GB, 3GB, 5GB, 10GB and 20GB | In English, via bot | 4,5-32$ | 3,9 | 3,8 |
| Nomad | 7, 30 days | Yes | No | + | 1GB, 3GB, 5GB, 20GB, 30GB, 40GB, 50GB | In English, by email or via the App | 6-225€ | 3,1 | 3,6 |
| Truphone | 1 and 30 days | Only some devices | No | + | 100MB, 1GB, 3GB, 5GB, 10GB AND 20GB | In English by chat | 5-35$ | 3,1 | 3,8 |
| Maya Mobile | 30 days | Yes | No | + | 1GB, 3GB, 5GB, 10GB and unlimited | In English by email | 5-45€ | 4,4 | 3,2 |
1. Holafly, eSIM with unlimited data and 24h support for Sweden
Holafly is a Spanish company with offices all over the world and more than 100 employees offering eSIM cards with unlimited data for Sweden and many more countries. At Passporter we believe it is one of the most trusted brands on the market as it offers a 24-hour customer service in Spanish, English, German, French, Italian and Japanese that responds in less than a minute via chat or WhatsApp, and is currently the best rated company on Trustpilot with a score of 4.6. With Holafly we always travel with peace of mind.
On their website, you can find 8 unlimited data plans with varying durations between 5 and 90 days. The price ranges from €19 to €99. The brand also offers customer plans eSIM for 32 countries in Europe, so you can move from one country to another without having to install a new eSIM.
| Data plan | Euros | Dollars | Mexican Pesos |
|---|---|---|---|
| 5 days – unlimited data | 19€ | 19$ | $339 |
| 7 days – unlimited data | 27€ | 27$ | $517 |
| 10 days – unlimited data | 34€ | 34$ | $899 |
| 15 days – unlimited data | 47€ | 47$ | $899 |
| 20 days – unlimited data | 57€ | 57$ | $1199 |
| 30 days – unlimited data | 69€ | 69$ | $1399 |
| 60 days – unlimited data | 87€ | 87$ | $1699 |
| 90 days – unlimited data | 99€ | 99$ | $1999 |
Holafly eSIM cards can be easily installed by scanning the QR code that will be sent to your email once you have completed the purchase. The installation can also be done manually without the need for a computer, simply by writing a code in the settings of your mobile that you can consult in the mail or in your App, which is very convenient to control the duration of the data plan.
After testing Holafly’s eSIM cards, we can say that they are one of the most expensive options on the market, but that they pay off in the end as you will never have to recharge again because you will never run out of data. Here is a ranking where we evaluate from 1 to 5 all the features of Holafly’s eSIM cards for Sweden based on our experience.
| Data | Duration | Support | Price | App | Speed | Sharing data | Currencies | Total |
|---|---|---|---|---|---|---|---|---|
| 4,8 | 4,5 | 4,8 | 3,5 | 3,5 | 4,8 | 0 | 4,5 | 4,4 |
In this post, you can read about our experience with Holafly eSIM cards and some users’ opinions: Our opinion of Holafly eSIM.
| Advantages | They offer data packages by continent and for countries. Holafly’s eSIM cards are easy to purchase and install with QR code or manually. A wide variety of eSIM cards with different prices and contract durations. They have eSIM cards for 160 destinations. Most of their eSIM plans have unlimited data. Technical support 24/7 in Spanish, English, German, French, Italian and Japanese. Very flexible prices. Payable in euros, dollars and Mexican pesos. Flexible duration of data plans: 5, 10, 15, 20, 30, 60 and 90 days. It has an App where you can check consumption and the days remaining on the contract. |
| Disadvantages | Their eSIM cards do not include calls or sms. They are one of the most expensive options on the market, but it’s worth it because you don’t run out of data and you don’t have to recharge. Holafly’s Kenyan eSIM card does not allow data sharing. They do not allow data sharing with other devices. You cannot do the installation through their App. |
2. Nomad and its App
Nomad is a company dedicated to selling eSIM cards so that you can have internet while travelling. Its main feature is that in addition to its website, it has an App with which its customers can contract data plans easily and quickly. It is also a marketplace like SimOptions, but the website is more intuitive and easier to use.
The brand offers data plans in more than 100 countries and also by continent so we can make use of our internet connection even if we are moving between different countries. In the case of Sweden, the data packages have durations of 5, 7, 15 and 30 days, which is quite flexible. In addition, they have data limits ranging from 1GB to 20GB. The fact that they don’t have unlimited data plans is a big disadvantage, as we will be forced to top up.
| Data Plan | Dollars | Euros |
|---|---|---|
| 1GB – 7 days | 6$ | 5,5€ |
| 1GB – 5 days | 5$ | 5€ |
| 1 GB – 7 days | 5$ | 5€ |
| 3 GB – 15 days | 12$ | 11€ |
| 3 GB- 30 days | 10$ | 9,5€ |
| 5 GB – 15 days | 14$ | 13€ |
| 5 GB – 30 days | 13$ | 12€ |
| 10 GB – 30 days | 20$ | 17,5€ |
| 15 GB – 30 days | 27$ | 25€ |
| 20 GB – 30 days | 35$ | 32€ |
The Nomad App is very useful for monitoring your usage and recharging in case you run out of data. You can also use it to contact customer service, which is unfortunately only in English.
Here you can see our ranking of Nomad’s eSIMs.
| Data | Duration | Support | Price | App | Speed | Data sharing | Currencies | Total |
|---|---|---|---|---|---|---|---|---|
| 4 | 4 | 3,5 | 3,5 | 4 | 3 | 4 | 3 | 3,6 |
| Advantages | They offer regional, country or global data packages. Nomad’s eSIM cards are easy to purchase and install. The App is very convenient and allows you to recharge the eSIM. They offer a wide variety of eSIM cards with different prices and amount of gigabytes. They have eSIM cards for 112 countries. Technical support both in the app and on the web. Very affordable prices. |
| Disadvantages | Gigabytes are limited to 10GB or less and they do not have unlimited data cards. Short-term plans have very limited gigabytes (1GB) Their eSIM cards do not include calls or sms. The duration of data plans is limited to 7 or 30 days. Their services and technical support are exclusively in English. You can only top up the eSIM when it is still active. |
3. Airalo and its cheap data plans
The company, founded in Singapore in 2019 by Turkish entrepreneurs Abraham Burak and Ahmet Bahadir Özdemir, was one of the first to offer these services, and has a wide coverage of countries where they offer eSIM cards.
Although Airalo is one of the cheapest brands on the market, it can be expensive in the long run as its data plans have very limited gigabytes that can run out at any time, and its technical support takes a long time to respond.
Airalo’s eSIM card data plans for Sweden have durations of 7, 15 and 30 days, and prices range from $4.5 to $32. The brand has an App through which you can buy and install the eSIM, and later top it up when you run out of data.
| Data plan | Price in Dollars |
|---|---|
| 1 GB – 7 days | $4,5 |
| 2 GB – 15 days | $6,5 |
| 3 GB – 30 days | $8 |
| 5 GB – 30 days | $12 |
| 10 GB – 30 days | $18 |
| 20 GB – 30 days | $32 |
On Airalo’s website, you can choose from 6 data plans ranging from 1GB to 20GB. We compared customer reviews and feedback on Trustpilot and found that Airalo has one of the lowest ratings at 3.7. Here is the ranking of each aspect of Airalo and in this post you can also read about our opinion of the brand: Our opinion of Airalo: is it worth it?
| Data | Duration | Support | Price | App | Speed | Data Sharing | Currencies | Total |
|---|---|---|---|---|---|---|---|---|
| 4 | 4 | 3 | 4,5 | 4 | 4 | 4,5 | 3 | 3,8 |
| Advantages | They offer regional, country or global data packages. Airalo’s eSIM cards are easy to purchase and install. The cheapest brand on the market. A wide variety of eSIM cards with different duration, price and gigabytes. They have eSIM cards for 190 countries. You can share data with other devices. They allow you to top up the eSIM. They have an App and you can buy and install the eSIM from it. |
| Disadvantages | The gigabytes are limited to 100GB or less and they do not have cards with unlimited data. Short-term plans have very limited gigabytes at 1GB and 5GB. The duration of most plans is more than a month. Their eSIM cards do not include calls and sms. Their services and technical support is exclusively in English and takes a long time to respond. |
4. Truphone and its eSIM plans for Sweden and Europe
TruPhone is a UK company that offers eSIM cards to connect to the internet in over 160 countries. It was an industry pioneer and thefirst global operator to launch eSIM for iPad, Apple Watch and Google Pixel devices. It has also been a technology partner of Apple since 2016, which gives it a great competitive advantage and makes it easier to install eSIMs on its devices.
For Sweden the brand offers 7 plans with durations of 1 or 30 days, and a data limit ranging from 100MB to 20GB. The 100MB plan has a duration of one day and is free for you to try their product. The problem with this brand is that their data plans have very few gigabytes (maximum 20GB) and this means you can run out of internet in the middle of your journey.
Sweden is also included in TruPhone’s 6 eSIM plans for Europe, which include 36 countries.
| Data plan | Euro | Dollars | Pounds |
|---|---|---|---|
| 1 day – 100 MB | 0€ | 0$ | 0£ |
| 1 day – 1 GB | 5€ | 5$ | 5£ |
| 30 days – 2 GB | 9€ | 9$ | 9£ |
| 30 days – 3 GB | 12€ | 12$ | 11£ |
| 30 days – 5 GB | 14€ | 14$ | 13£ |
| 30 days – 10 GB | 20€ | 20$ | 18£ |
| 30 days – 20 GB | 35€ | 35$ | 32£ |
Although on the website you can check out the data plans and all the details about their eSIMs, to buy the eSIM card you will need to download the mobile app. Once downloaded you will need to create an account by entering your details directly or via Google or Facebook. You can then choose the country and data plan you need for your trip and pay securely. A great advantage of the App is that it detects if your mobile is compatible with eSIM before allowing you to make the purchase.
The installation and activation processes are done through the App, so you will not need to scan any QR code. Please note, however, that you will need internet to perform the operation.
If you go to Trustpilot, you will see that Truphone has over 100 reviews and a rating of 1.9, one of the lowest among eSIM card providers. We have also rated the TruPhone eSIM card based on our experience, and these are our findings.
| Data | Duration | Support | Price | App | Speed | Data sharing | Currencies | Total |
|---|---|---|---|---|---|---|---|---|
| 3,5 | 3,5 | 4 | 3,5 | 4,5 | 4 | 4 | 3 | 3,8 |
If you want to know more about our experience with Truphone eSIM cards and what other users have to say about them, check out this post: Our thoughts on Truphone eSIM.
| Advantages | They offer regional, country or global data packages. Truphone eSIM cards are easy to purchase and install in your App. They have eSIM cards for 188 countries. Support both in the app and on the web 24/7. Very affordable prices. You can top up data from the App. No need to scan QR code. Only on some devices you can share data. Offer data plans for Apple Watch. Offer 100 MB free 1 day trial. |
| Disadvantages | Gigabytes are limited to 20GB, no unlimited data cards. Short-term plans have very limited gigabytes (1GB) You cannot make purchases on the web, only from mobile. The duration of data plans is limited to 1 or 30 days. Their services and technical support are exclusively in English. |
5. Maya Mobile, data bundles with the GB you need
This company makes eSIM cards available for 30 days in Sweden. In this case, the price of the data packages varies depending on the gigabytes. In total, they have 5 packages of 1, 3, 5, 10 gigabytes, and another with unlimited data. The Maya Mobile unlimited data is relative as after the first 30GB of the contract the initial 5Mbps speed is reduced to 1Mbps. The price ranges from €5 to €45.
Like Holafly, Maya Mobile is characterised by the speed and simplicity of its sign-up process and installation, which is also done via a QR code that arrives in the mail. In addition, they have a 100% refund policy of the purchase in the event that the data does not work, which is not usually the case as they have a minimum of two data providers in each country where they offer their services.
| Data plan | Price in Dollars |
|---|---|
| 30 days – 1 GB | $5 |
| 30 days – 3 GB | $8 |
| 30 days – 4 GB | $11 |
| 30 days – 10 GB | $18 |
| 30 days – “unlimited data” | $45 |
In the case of Maya Mobile, we found certain drawbacks to their eSIM cards, such as that their plans are very inflexible and only last for 30 days. They also don’t offer unlimited data plans like other brands such as Holafly, which means you could run out of data in the middle of your journey. Here’s a table of how they rate each of their eSIM card features.
| Data | Duration | Support | Price | App | Speed | Data Sharing | Currencies | Total |
|---|---|---|---|---|---|---|---|---|
| 4 | 3 | 3 | 4 | 0 | 4,5 | 4,5 | 3 | 3,2 |
| Advantages | They offer data packages by continent and for countries. Maya Mobile’s eSIM cards are easy to purchase and install with QR code or manually. They have eSIM cards for 194 destinations. Data plans limited to 1GB, 3GB, 5GB, 10GB that can run out quickly Flexible pricing. They have plans with unlimited data. You can set up auto-recharge after 30 days. They allow data sharing with other devices. |
| Disadvantages | Their eSIM cards do not include calls or sms. No App. The unlimited data plan is limited to 5Mbps. Technical support only in English via a bot. Only 30-day data plans |
Conclusion on which is the best eSIM for Sweden
There are many important factors to consider when comparing eSIM cards, which is why we have prepared this section where we tell you based on our experience which eSIM card is best for a trip to Sweden.
When we travel, we don’t want to run out of data in the middle of our holiday, so eSIM cards with unlimited data are the best option. In this case, the only brands that offer unlimited eSIM data are Holafly and Maya Mobile but as we have already seen, Maya Mobile’s unlimited data is not real as after 30GB the browsing speed drops.
With some companies like Airalo or Truphone you can top up the eSIM already installed via their website or App, but the best thing is not having to pay again if you run out of data.
We know it can be tricky to calculate the gigabytes you’ll need during your trip, so we’ve put together this table to help you estimate if you end up choosing an eSIM card with a data cap, which we don’t recommend.
| Platform | Gigabyte consumption per hour |
| 0,12 GB – 0,18 GB | |
| 0,12 GB – 0,18 GB | |
| 0,06 GB | |
| Tiktok | 0,18 GB – 0,8 GB |
| Netflix | 0,3 GB – 7 GB |
| YouTube | 0,14 GB – 1,7 GB |
| Amazon Prime | 0,8 GB – 6 GB |
The installation process for eSIM cards is always simple and quick, but it is true that some companies make it even easier. The first thing to do is to check if your mobile is compatible with the brand’s eSIM. This information can be checked on the website of each provider. In the case of Truphone, the App itself will tell you if your mobile is compatible when you download it.
The purchase of the eSIM for Sweden can be done via the web in the case of some brands such as Holafly, or via the app such as TruPhone or Airalo. Both methods are simple and quick.
The only brand that allows installation through the App is TruPhone, and in the case of Holafly, from the App you can get the code to install the eSIM manually without using a computer. You can also do the installation by scanning a QR code that you will receive by email as soon as you have completed the purchase with Holafly or Maya Mobile.
On the other hand, it is very important to consider the technical service to help you in the installation process and solve any doubt or problem. Most brands such as Maya Mobile or Truphone have a chatbot that takes a long time to respond and only does so in English. In this aspect Holafly’s technical support is the best as it responds in less than 1 minute in Spanish, English, German, French, Italian and Japanese via web chat or WhatsApp, where a conversation is opened automatically after purchase.
One of the most important aspects is price. The cheapest brands are Maya Mobile and Airalo, however, their data plans are very limited, and you’re likely to run out and pay again with the top-up. That’s why it’s sometimes advisable to pay a little more and get an eSIM card with unlimited data like Holafly’s for peace of mind and no need to recharge again.
All in all, Holafly’s eSIM cards are the best option for travelling to Sweden because of their unlimited data and multilingual technical support that responds in less than a minute. With Holafly you will never run out of data on your trip.
Other options for getting internet in Sweden
Although eSIM cards are the best option for internet in Sweden because of all the advantages and conveniences they offer, there are other alternatives, as we will tell you below. For now, here is a table with all the reasons why we prefer to use eSIM cards when travelling rather than other options.
| Convenience | Immediate delivery and activation upon purchase. Pre-purchase prior to travel. Easy installation; unlike SIM cards, you don’t have to remove the original card. Connection as soon as you land, no need to find a shop first. You’ll find tailor-made plans to suit the duration and needs of your trip. No dependency on batteries, as with Pocket wifi. You won’t have to carry an extra device during your trip, like the Pocket Wifi. |
| Tranquility | 24h technical support in English, unlike with a SIM or Pocket Wifi. You won’t have to worry about forgetting or losing any device other than your mobile. |
| Security | Without using public wifi networks vulnerable to hacking. Avoid entering personal data in endless forms to get Wifi. No need to open or manipulate your phone as with eSIM cards. |
1.SIM cards from Telia Company, Tele2 AB or Telenor Sverige.
SIM cards are one of the most widespread options today, but that doesn’t mean they are the best option, as shown below they have a number of drawbacks.
| Advantages | There is a variety of brands and data plans to choose from. Installation is quick. They can be purchased online or in physical shops. You can make calls and send messages with a local number. |
| Disadvantages | You have to exchange it for your regular SIM card, which can be lost or damaged. You have to open and handle the mobile phone during the installation process. When your travel SIM contract runs out, you have to replace it with another one. You have to travel to buy it or wait for the card to arrive at home. You will not be able to keep your regular phone number. |
In Sweden there are many brands offering SIM cards, such as Telia Company, Tele2 AB or Telenor Sverige. Each of these brands offers various data plans with different durations and gigabyte limits. The price ranges from €6 to €55.
The advantage of SIMs is that they also include calls and SMS, but as you know, the installation process requires you to remove your regular SIM and risk losing it. In addition, SIM cards have limited data, and can run out before their time is up.
SIM cards can be purchased online before you start your trip, at the airport or in official shops in the shopping areas of your destination country.
2. Rent a Pocket WiFi
Another alternative for connecting to the internet in Sweden is to rent a Pocket WiFi, i.e. a portable router with which you can access the internet wherever you go.
| Advantages | It can be used by several devices at the same time. You can choose the gigabyte package that suits you best. No need to install anything on our mobiles. |
| Disadvantages | It is one of the most expensive options. There are few brands to choose from. Long-term contracts are the norm. In addition to the data plan, you have to pay rent, insurance and shipping costs. The battery lasts at most 6 hours. If you use it with more people you have to be in the same room. You have to carry it with you wherever you go and you run the risk of losing it. |
Some brands that rent these routers in Sweden are Wifivox, TravelersWifi or My Webspot. On the TravelersWifi website you’ll see that the price is around €5.9 per day, that you can share the connection with 5 devices and that the battery lasts 13 hours. What’s more, it’s delivered to your home, hotel or wherever you choose.
MyWebspot costs about £10 a day, plus insurance, extra battery, car charger if you want to hire one.
This option is interesting when we only need internet in a very specific space, for long periods of time or when we are travelling with more people, as everyone can benefit from the connection and share the costs.
3. Search for free WiFi networks in Sweden
As you can imagine, this is the cheapest option. However, as you may already know, it is also the most frustrating option in most cases. Slow connection, time limit or eternal forms that promise WIFI after giving all your data.
| Advantages | It’s free. No need to install anything on our mobiles. |
| Disadvantages | It is difficult to find free wifi networks. Public wifi networks are often slow or have connection problems. You often have to fill in forms and give your personal details. Some free wifi networks are time-limited. You should always connect close to the router. They are vulnerable to hacking. |
This is an option that should be used with caution for security reasons. Public WiFi hotspots are very vulnerable to hacks or cyber-attacks, through which your private data can be accessed. It is therefore recommended that you spend as little time as possible connected, use it for specific queries and do not expose personal data.
Here are some places where you can find WiFi when travelling in Sweden if you need it: airports, museums, the metro, parks, cafes, restaurants and hotels. There are also APPs that tell you where to find WiFi hotspots, as well as Facebook, which also offers this service.
In Sweden, it’s very common to see people working or studying in cafés, so the wifi is usually good in these places, which doesn’t mean it’s safe.
4. Activate roaming for Sweden
One of the options that is increasingly losing popularity due to its high costs is roaming, also known as data roaming. It is the simplest option as you can receive calls and connect to the internet without having to install anything or change your phone number, however, the bills are very high.
Before travelling, it is recommended that you ask your carrier about the cost of roaming so that you can compare with other services such as eSIM cards.
If you decide to use another option, remember to turn off data roaming on your mobile phones or change the main line if you use an eSIM.
| Advantages | No installation on our mobile. No extra services to sign up for. You can receive calls, send messages and connect to the internet immediately. |
| Disadvantages | It is the most expensive option. Sometimes it is activated without realising it. Not all phone companies offer this service. |
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Frequently asked questions about getting Internet in Sweden
Most models of common brands such as Apple, Samsung, Motorola, Huawei or Google are compatible as long as they are recent models. Several iPads are also compatible. However, it is best to consult the website of each provider, where they will tell you which models are compatible.
eSIM cards allow you to have internet on your mobile phone when you travel abroad without having to remove your usual SIM card, as is the case with SIM cards. This is possible thanks to a chip that is built into the latest generation of mobile phones.
The purchase of the eSIM data plan can be done through the website or the App of some brands. Choose your destination, the duration and the gigabytes of the data plan and pay securely.
Once you have verified that your mobile phone is compatible with the product and chosen the data plan that best suits your needs, go to the mobile data settings on your smartphone and select “add data plan”. The camera will then open, so you can scan the QR code that you will have received in the mail after the purchase. The installation and activation of your card will then begin.
This process must be carried out with an internet connection, which is why it is recommended that you do it before setting off on your trip or as soon as you arrive at the hotel.
SIM cards can be purchased in physical shops or online, with delivery times ranging from 48 to 72 hours. There are also companies that offer same-day express delivery.
Most carriers offer packages with data caps. Holafly, unlike the others, offers a wide variety of unlimited data packages.
Data cards are activated as soon as they are installed in the country of origin, i.e. when the SIM card is inserted or the QR code is scanned.
Data packages usually last for weeks or months, however, there are providers such as Holafly that offer more flexible packages between 5 days and 3 months.
Unlimited data plans do not normally allow data sharing, but plans with a specific number of GBs included do.
The data on unlimited plans is really unlimited. Please note, however, that local mobile operators may temporarily reduce the speed if you use applications such as Netflix or YouTube very intensively. These limits are more intended to avoid network saturation by a few users.
Holafly is a Spanish company launched in 2018 that you can trust, it has been tested by more than 400,000 customers, travel blogs and Youtubers. Holafly has been marketing eSIMs since 2019.
Holafly has over 10,000 positive experiences posted on Trustpilot, with an “Excellent” rating and 4.6 average score.
Maya is owned by a US company, Maya Virtual Inc. Reviews of Maya on Trustpilot are good, with an average rating of 4.5.
Airalo reviews on Trustpilot are good, with an average score of 3.9.
Truphone is a UK company and a Google technology partner. On Trustpilot they have a rating of 3.1.
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